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BUSINESS SOLUTIONS

MARKET RESEARCH

We compile reliable market research for companies that want to be competitive. By gaining up-to-date knowledge of the target audience, our clients can make more informed decisions when it comes to products or services, human resources, and territories or markets.

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MARKETING & SALES

PRODUCTS & PRICES

CLIENTS & CONSUMERS

DISTRIBUTION

Market share

Market size and value

Sector or industry trends

Analysis of primary, public and private sources

Benchmark

Competitor analysis

Brand & marketing performance

Consultancy

Sales and market growth

Pricing to maximize profitability

Proof of concept

Auditing competitor pircing and offerings

Price sensitivity studies

E-commerce

Effectiveness

of dsitribution channels

On demand

Delivery

Point of sale POS

Attributes relevant to my costumers and that differentiate the experience

Detection of needs and buying process of my clients and consumers

DESK RESERVATION

Segmentation: demographic, geographic, psychographic and behavioral

Level of service delivered by my satff

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Profitability and ROI

We evaluate land use to determine the value of a property and define the most profitable project.

Opening of points of sale

We locate the best locations for the opening sources, through geomarketing methodologies.

Technical feasibility studies:

We analyze key points and operating costs, as well as market condition to identify the main succes factors of the project. The results of the feasibility study will provide valuable information that enables informed decision making while ensuring the long-term succes and sustainability of the project

Supply and demand analysis:

We valuate market dynamics to determine the viability and potential of the product in a specific sector.

Competitiveness studies:

We study the company´s strenghts and weaknesses, while assessing market opportunities an treaths to drive sector

STRATEGIC LOCATION

LAND MASTER PLAN

We implement land development feasibility studies to evaluate the technical, financial and legal feasibility of projects prior to their execution, in order to determine viability and provide key information for strategic decision making.

BENEFITS

Finantial feasability asessment

Determines whether a project is financially viable by providing a detailed analysis of development costs, potential revenues and expected return on investment.

Social and environmental impact assessment

Existing infrastructure, utility needs, traffic, accessibility and other factors that may impact the environment and the local community are assessed.

Key risks and challenges identification

It examines the potential risks and challenges associated with land development. Legal, environmental or infrastructure constraints that may affect the project are identified.

Supported Decision-Making

Developers can use the data and analysis from the studies to evaluate different scenarios, consider alternatives and make informed decisions.

Proyect design enhancing

It allows developers to evaluate different design options and determine the best configuration to maximize land use.

HOW DOES IT WORK?

Location profiling

The location, geographic characteristics, legal and regulatory constraints, as well as the socioeconomic and demographic context of the region are evaluated.

Nationwide benchmark
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Comparisons are made with other cities or regions with similar characteristics in order to analyze the competitiveness of the project in relation to other areas.

SURRPUNDINGS ANALYSIS
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The political environment, business climate, labor availability, existing infrastructure and government policies related to development are analyzed.

Sectorization
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The economic structure of the target region is examined, as well as the different economic sectors present, to assess their strength, weaknesses and growth potential.

USAGE RATIOS
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Equipment and infrastructure deficits and surpluses are defined based on the projected population. This makes it possible to identify areas of opportunity to ensure balanced development.

TRENDS
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Analysis of trends that may have an impact on land development. Factors such as demographic change, consumer preferences, technological innovations and market trends are considered.

Timeline
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A work and execution program for the development of the project is developed. Key milestones are established, the schedule of activities is defined and the necessary resources are allocated.

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METHODOLOGIES

Need States

H&P (habits and practices)

U&A (uses and attitudes)

Focus

group

Digital Antropology

Big data analysis

Shopper Journey

& Triggers

In-depth

interviews

UX Research

Predictive modeling

Digital

panels

Online communities

Social

listening

Artificial intelligence

Mistery

Shooper

Online

diares

Semiotic analysis

Decision trees

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